Guides
How to Choose a ChatGPT Ads Agency
Short answer
Ask who owns the ad account and data, whether pricing is a fixed retainer or a percentage of spend, whether the agency offers GEO alongside paid, and whether the team is actually based where you are. Because ChatGPT Ads is a genuinely new channel, there's no long track record to check, so how an agency is structured matters more than usual.
Who owns the ad account and the data?
This is the first question worth asking, and the answer should be simple: you do. The OpenAI Ads Manager account should be set up under your business, with the agency managing it on your behalf, not the other way around. If an agency can't clearly confirm that you own the account and its data, and that you'd keep both if you ever left, treat that as a warning sign rather than a detail to sort out later.
Fixed retainer, or a percentage of ad spend?
Agencies generally price one of two ways: a fixed monthly retainer, or a percentage of what you spend on media. A percentage-of-spend model can quietly reward an agency for pushing your budget up, since their fee grows with your spend regardless of results. A fixed retainer keeps the incentive aligned around performance rather than budget size, which matters even more on a new channel where nobody has years of benchmark data to fall back on.
Does the agency offer GEO, or only paid?
GEO (Generative Engine Optimization) is the organic counterpart to ChatGPT Ads, the work that gets a brand surfaced and cited inside AI-generated answers rather than paid for directly. An agency that only runs paid campaigns is covering half of how visibility inside ChatGPT actually works. Ask directly whether GEO is offered as part of the same engagement, or treated as a separate, unrelated service.
AdsGrid AI runs ChatGPT Ads and GEO together, under one team.
Book a Free Discovery CallIs the agency actually based where you are?
Some agencies running "local" campaigns are working remotely from another country, with no team on the ground in your market. That's not automatically disqualifying, but it's worth knowing upfront, since a locally based team is generally easier to reach, better positioned to understand local context, and has a direct stake in the local market they're operating in.
How AdsGrid AI answers each of these
AdsGrid AI was built specifically around ChatGPT Ads from day one, asThailand's first agency focused on this channel. Clients keep full ownership of their ad account, pricing is a fixed monthly retainer, not a percentage of spend, and ChatGPT Ads and GEO are managed together by the same team rather than sold as separate add-ons. AdsGrid AI is based in Bangkok, a local team, not an overseas or remote-only operation working on Thai accounts from somewhere else.